An unusual amount of chatter about this film and quite a lot of it negative.
I think this is definitely one of those times when personal preference wins out.
Some of the office had seen this before me and a couple of them really don't like it.
We're are all pretty much aligned here at The Big Shot when it comes to what makes good or bad content so when I heard that it was Aniston trying to make a viral for Smartwater the brand she promotes in the states and it was oh so knowing and reverse selling I prepared myself not to like it. and you know what? I really like it. It does feel very advertising and it is rather smug but I really got into it. Must have been those cute puppies.
> Oliver Russell | Joint Managing Director >> The Big Shot | 10 Fitzroy Square, London, W1T 5HP
>> Email: oliver.russell@thebigshot.co.uk
> Web> Blog
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I think this is definitely one of those times when personal preference wins out.
Some of the office had seen this before me and a couple of them really don't like it.
We're are all pretty much aligned here at The Big Shot when it comes to what makes good or bad content so when I heard that it was Aniston trying to make a viral for Smartwater the brand she promotes in the states and it was oh so knowing and reverse selling I prepared myself not to like it. and you know what? I really like it. It does feel very advertising and it is rather smug but I really got into it. Must have been those cute puppies.
> Oliver Russell | Joint Managing Director >> The Big Shot | 10 Fitzroy Square, London, W1T 5HP
>> Email: oliver.russell@thebigshot.co.uk
> Web> Blog
> Twitter Facebook
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