Are you typical?

The second in The National Geographic 7 Billion series that ties in with their year long feature on Global population. They have now established a house style for their video content and it works really well due mainly to the compelling nature of the content.

As per the first one (blogged about last month) it is stats driven and delivered through the use of fairly simple GFX all of which is topped off with a very suitable music choice to lift the experience (remember how important music is in creating the mood of your film? I've talked about it often enough!)

This is a very effective way to promote print content with video content and more publishers should be looking at how they could best take advantage.

> Oliver Russell | Joint Managing Director >> The Big Shot | 10 Fitzroy Square, London, W1T 5HP
>>> Email: oliver.russell@thebigshot.co.uk
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