It's my opinion and if you dont like it.....

I am giving quite a few group talks about the joys of content marketing at the minute and I like to attend with an armful of my favourite and not so favourite content of the moment to share with the group .

I used to believe that my opinion of what makes good and bad content is one of objective professionalism borne out of years of experience and of course I was wrong.

One of the great strengths of content is not so much this rather overused epithet of 'consumer choice' but more one of consumer opinion. This is true of any form of communication that solicits a response and always has been.

For my part I cannot fathom why anyone would not be in awe of The Sopranos, The Smiths and The Great Wall of China and yet there are those who I believe aren't.
When my opinion of a piece of work used not to be shared by others and I was offended and started to doubt the efficacy of my opinions and then I realised that if I offered my thoughts as opinion, a perspective even a personal passion rather than a fact d everyone else in the room is at liberty to debate, dispute and even agree that something is wonderful or the worst piece of tat they ever did see.

Which brings me on to this....A very well produced piece of work from one of my favourite brands Adidas.
Very nice shots across a range of disciplines from boxing to Katy Perry. Obligatory football porn featuring Lionel Messi, lovely skateboarding and basketball shots and I don't like it....For me there is so much good stuff in there I cant relax and enjoy it.
I've watched it three times now and I feel like I've drunk 5 red bulls (and not in a good way)

What do you think?

> Oliver Russell | Joint Managing Director >> The Big Shot | 10 Fitzroy Square, London, W1T 5HP
>>> Email: oliver.russell@thebigshot.co.uk
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