Alluring content and nothing else will do....

Lots of people in the UK are watching video online (300 million hours per month*) and marketers know this represents a great opportunity to connect with potential consumers

They are of course right, people online are hungry for content or all sorts, its not just Hamsters shinning up lampposts on Youtube (65%**) or ‘Proper Telly’ from the BBC and commercial stations (3%**).

Happy St. Georges Day!!

Yeast based snack news

 Yesterday's news that the BNP had adopted (officially or otherwise) the much loved (or hated) Marmite brand on a recent web cast as a symbol of their Britishness and suitability to govern seemed no more unusual than some of Marmite's marketing comms and of course scarily aligned to their current General Election advertising.

The idea is the thing!!

It was good to get back into the office yesterday.

The sun had finally decided to show its face in a meaningful way, there was a lovely spring breeze wafting through Fitzroy Square and I was ready for another week at The Big Shot.

Integrated means what exactly?

is there a universally accepted industry definition of Integrated Marketing? As the term is now being bandied around more and more it seems to be becoming blurred.

 The traditional definition requires that an integrated agency executes all disciplines in house but then by definition companies are integrated in certain areas so companies are specialists in different disciplines.