Tuesday 28 December 2010
Good quality writing/performance/production
Sunday 19 December 2010
Friday 17 December 2010
How to take a naturally difficult subject and make it even less engaging
Very very poor show.
http://www.barclays.co.uk/BarclaysInvestorZone/VideoThebasicsofinvesting/P124...
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A shameless abuse of our blog to post a job ad for a Senior Account Manager
We've had a rather good year and 2011 promises to be even more exciting. We've retained our role as global creative agency for mens tennis through the ATP, we've produced some great comedy, documentary and even our own online magazine show. We have travelled all over the World in the course of creating great content and we've distributed that content too - this year we've achieved over 2 billion Worldwide views in over 100 territories. We've enjoyed working on campaigns both large and small and also having the opportunity to spread the word about good branded content and how it can and should be used as a marketing tool that yields measurable results from awareness right through to sales.
2011 is the time for us to grow.
2010 will feature a new office move as we've already outgrown our Fitzroy Sq base, an international expansion and a rather exciting Non Exec appointment that we will be announcing in the first week in January.
We're also on the lookout for people to come and work with us . Here's one of the ads we're using to entice a Senior Account Manager although we are recruiting across the business and especially the account teams so if you fancy being a part of The Big Shot just let us know.
http://www.prweekjobs.co.uk/job/328210/senior-account-manager/
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Friday 10 December 2010
The Sun
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Thursday 9 December 2010
Video - The gift that keeps on giving
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Wednesday 8 December 2010
The reinvigoration of content
http://www.dangerousminds.net/comments/deconstructing_gimme_shelter_listen/
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Artisan Bread
What is it with this stuff? It's everywhere all of a sudden! All the sandwich chains are lousy with the stuff.Was there a focus group that informed the sandwich industry that a new bread was in town and that it had to be worked in with the usual breads/rolls and wraps or else sales would plummet?
I've nothing against the stuff particularly ( in fact the prosciutto, Parmesan and basil Artisan at Pret is very tasty ) but its all a bit weird how it is now a lunchtime staple from nowhere. Was there an Artisan shaped hole in the market. A reaction to a particularly disappointing Ciabatta sales curve?
Maybe it's all a ruse. The pre-cursor to a very clever marketing campaign for something else that takes the roof of your mouth when eaten perhaps?
Or maybe this is a sign of the tough economic times we live in. For Artisan bread read three day old baguettes that we just can't afford to throw away.I remain confused having sought a definition of this new bread and finding that artisan bread is made in small batches, not mass produced.
I suppose it doesn't matter really it's just that being marketed to with fake authenticity sticks in my throat just a little. Yes....just like the bread!