Sometimes brands make really good ads, they stand out from the crowd, they , use all the right techniques to entertain while adhering to marketing principles and then they get talked about through social media -
This is great, just what the brand wants but what if that great ad becomes the subject of parody, of parody based on something bad that has happened to the brands products.
Well that's just the nature of the beast and you mustn't get too upset - you have to have the ability to laugh at yourself and take the pain and just accept that your work was good enough for people to parody regardless of their agenda.
But what happens if that parody is actually about another brand in the same sector? Well you're creative looks even cleverer and their situation even more embarrassing.
Imagine creating an ad the creative for which is used directly to attack a brand competitor's weakness.
Remember The Force? The Superbowl VW ad? Toyota wont forget it in a hurry!
Oliver Russell | Joint Managing Director The Big Shot | 10 Fitzroy Square, London, W1T 5HP
Email: oliver.russell@thebigshot.co.uk
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