Women are not equal

Again and again We've talked about how the idea is the thing - combine a simple but targeted idea with a razor sharp script - throw in some great performances, possibly a famous face or voice and make your impact.

Cost of this film? I think more or less nothing. Impact of this film? Watch it go through the roof.

I contrast this with the syrupy sweet ads for International Women's Day broadcast on Sky fronted by Annie Lennox - they are so one dimensional that not only does the message bounce off you but it denigrates the real message that women's achievements do need to be recognised and their struggles both historic and current to be recognised as equals must never be forgotten as a lesson in basic humanity.

Brilliant work.

> Oliver Russell | Joint Managing Director >> The Big Shot | 10 Fitzroy Square, London, W1T 5HP
>> Email: oliver.russell@thebigshot.co.uk
> Web> Blog
> Linkedin
> Twitter Facebook

Posted via email from oliversrussell's posterous