So here I am on very shaky ground - about to critique a brand for blogging when that's pretty much what I'm doing here.
Since we started blogging awareness of The Big Shot and client activity have shot through the roof. I like to think that's because we deliver insightful, concise opinions on our field of expertise and these are generally thought of as useful and even occasionally entertaining by those kind enough to read it.
What we don't do is try to shoe horn as many mentions of our product as we can into loosely relevant blog posts. When we talk about our work we are respectful enough of our audience to be pretty upfront about it - "WARNING CASE STUDY APPROACHING! "and so on.....
Also we try to make that part of the communication a minor part of the main blog so that when it does come it's a little bit of a novelty and hopefully accepted by Big Shot Blog Snorkelers - (We've had no death threats yet anyway)
Here's a blog that doesn't do that. It manages to both bore and offend me with its banal attempt to cover up it's self promotion.
http://blog.streetcar.co.uk/Oliver Russell | Joint Managing Director The Big Shot | 10 Fitzroy Square, London, W1T 5HP
Email: oliver.russell@thebigshot.co.uk
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