We don't tend to talk too much about websites on this blog and we should really. good ones are not just repositories of content but add personality to a brand - excite the visitor with different elements, a piece of video here, a product picture there and I think a good product website doesn't need to go ad with gimmicks - it needs to look and play slick, have smooth transitions and allow the user to move from section to section at will without feeling lost and or bored. 
The bigger the site the more difficult this is to achieve and especially if its transactional it can easily lose its character and become just a trading post when the experience should stimulate sale and indeed extended sale.
We are very impressed this week with the K-Swiss site - it is quite dauntingly big but very well sectioned and is full of interesting content that does a great deal to not just reflect but also inform the brand. Already fans of the brand we are now pretty keen on a new pair of Kwicky Blade Light running shoes and of course their tennis shoe The Big Shot is certainly worthy of consideration!
KSWISS SITE
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