Here we are then...the latest in the King of Shave collection of 'viral' (errrgh!!) shorts in which they use references to real events and use lookalike celebrities to wage their war against the other razor brand...the one who spends millions upon millions in getting us to join its vast roster of celebrity shavers.
I applaud their strategy, their pluck, their desire to mix it up with a far greater player in the marketing stakes. I love the fact that they use their status as a 'challenger' brand to hammer home their message and the way they champion filmed content but I struggle with the fact that their films just aren't very funny! I want them to be but I don't think this has been written by comedy pros and it shows. Their previous short based on the Kings Speech while clever in its central theme came off like a hackneyed radio ad - it got old very quickly. This is no better once you get past the large razor props it hasn't got much to offer. Even at less than two minutes it drags
I'd love to see them do better in this area as they are such a great brand
Oliver Russell | Joint Managing Director The Big Shot | 75-77 Margaret Street, London, W1W 8SY
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