The Big Shout

Friday 3 June 2011

Epic Meal Time

I'm a huge fan of shows that show the extreme side of eating - it's grotesque behaviour without being too difficult to watch Man Vs Food is a way for me to feel slightly smug about the fact that I'm quite healthy while actually fancying a go at a 12 ft burger.
Epic meal time takes things to another level though. 

It  starts by ordering huge amounts of fast food from McDonalds, Wendy's, Burger King etc - which is funny enough on tis own as the bemused sales clerk says :you want 90 Egg Mc Muffins (and a blueberry muffin)" Really? 

You having a party? What sort of party that would be I dread to think! Then they take it all home and make something completely different out of the component parts as well as a lot of bacon it seems and suspiciously features quite a lot of Jack Daniels (Could it? No surely not!)

I love the fact that they keep you informed of just how many calories and how much fat is in the latest creation - I've seen a total of over 75,000 calories in one of their concoctions.

Then they eat it!!

Its funny on so many levels - I love it as a validation of the tastiness of fast food, The Worlds obsession with it and the naked truth of just how onanistic eating can be.

It acts as an ad and as a cautionary tale for all our favourite fast food places and is a great advert for how content can be compelling and filmed in a low fi way and still be a skilful production.

I also love the fact that it is now a merchandisable franchise - waddling across social media, selling T-shirts (XXXXL please) and most of all I love the skyscrapers on the home page very funny satirical display ad strategy.

My favourite - Lasagne......

 
Oliver Russell | Joint Managing Director   

The Big Shot | 75-77 Margaret Street, London, W1W 8SY


Email:  oliver.russell@thebigshot.co.uk
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