The Big Shout

Tuesday 7 June 2011

McDonalds Pick and Play - The future of outdoor communcation

McDonalds have really simply utilised display advertising, consumer interaction, gaming, apps, location based targeting, mobile vouchers and in-store traffic drivers all by asking you to play 70's seminal game classic 'Pong' with a pair of french fries - it's almost perfect.


Posted via email from oliversrussell's posterous

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