Well despite the highly influential vote of The Big Shout the VW Force ad did not win "Best in Show" at the Superbowl. That distinction went to this ad - a fairly obvious "HAHA its walking, dj-ing, beer serving dogs".
I guess at this point in the proceedings the appearance of a bottle of beer had a Pavlovian effect on the assembled masses and that any association with another brew was a good one.
Go figure dude.....
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