There's bit of a 'second film' trend going on at the minute and I like it. Not only do you get the main film which hits you with it's great content and relevant messages but then they release the 'making of' video. Its a clever and often cost effective way to extend your content idea as long as what you're releasing is as funny, interesting and relevant as the main film.
Landrover's 'making of' claymation advert films were probably every bit as involved as the film itself and benefit from extending the central campaign elsewhere. This, the 'making of' the google art project is a realisation of just how much work and how many people are involved in just such as undertaking. It's a fascinating high speed documentary.
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