We spend a lot of time talking about how the idea is 'the thing' and that turning that idea into good content requires great skill - and it does.
Sometimes however. like flowers at a wedding, you don't notice the hard work thats gone into producing the event but are just captivated by the beauty of the bride, in this case the Google Art Project.
A good product demo hinges on showing the functionality of the product but also stimulates desire in the potential user of the product. The popularity of 'out the box' reviews where a gadget is broken freshly out of its box and the pleasure of unwrapping the new toy is shared are justifiably popular and Apple in particular are a very good example of this.
This is just a mind-boggling product that not only makes me want to use it but to learn from it and share that knowledge with others - It doesn't get any more perfect than that.
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