Content isn't just video! It's the easiest way to share with you on this blog and the majority of what I write about has got a video element to it but i was struck by this campaign released today by the Iris agency. Firstly let me say...its very clever... very original and will probably win awards - i like it.
The problem I have is with the whole concept of anti smoking campaigns - they don't work - FULL STOP. Show me the figures please?
I am generally disgusted by the way that the government pretends to assist in the cessation of this appalling life shortening habit while raking in the taxes - think about it - there is no upside to banning smoking for the economy in fact quite the opposite - it would be a disaster if everyone stopped.
No-one gives up smoking because of advertising however clever or because of those ridiculous inhalers, gum, patches etc. they give up in spite of them.
http://www.campaignlive.co.uk/news/bulletin/thefix/article/1053158/?DCMP=EMC-CONCampaignDailyFix
Oliver Russell | Joint Managing Director
The Big Shot | 10 Fitzroy Square, London, W1T 5HP
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