Oh dear oh dear - this is what happens when the cardinal rules of branded content aren't kept namely.....
Don't disappear up your own jumper creatively
Dont patronise your audience
" It is banal , badly written and patronising to young people everywhere!
Car manufacturers in the past have traditionally got things either spectacularly right - BMW/AUDI, or spectacularly wrong - FORD C MAX ice building. I'm pretty sure that anyone watching this will make a Swift decision of their own top watch something else.
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