Apparently not judging by the 29 million people who've watched this so far! There's nothing wrong with it per se, the singers are excellent but haven't we seen enough of this concept?
I do like the fact that this is not a major brand who's done it and its been obviously been very effective in reach - not sure how that will now convert to sales for Alphabet Photography but it's a cool and original product.
Oliver Russell | Joint Managing Director
The Big Shot | 10 Fitzroy Square, London, W1T 5HP
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