I'm really glad that this has had a resurgence in sharing and just goes to show that quality will always shine through. It is a fantastic piece of work in that it mixes up the advertising vs. content vs. product placement debate to just produce a great film worthy of 1 minute and 47 seconds of my time.
It isn't clumsy like a lot of these experiential based films are - its beautifully filmed and timed, music is excellent and It will please the branding purists who believe in consistency- see how long it takes you to guess the brand!
It's perked up my Monday morning no end.
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