The best way to show someone how good your product is is to demonstrate it - nothing beats personal experience to cement the views of your consumer. This is a very clever way to do just that to promote an app who's function is very visual not to mention very clever.
In what could have been quite a boring film its the product attributes themselves that make it interesting. Also cock an ear to the music - it gives the product an instant personality that matches the slightly tongue in cheek props.
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