We are all very excited here at The Big Shot as today heralds the appointment of former Marketing Director of The British Army, Mark Bainbridge, as our new non-exec advisor.
Mark has been universally heralded as a visionary in Marketing and has received numerous awards for his work.
He is a lover of new technologies and of new ways of marketing and his involvement with us has been organic. As he's seen us grow he's become more excited about the possibilities that Branded Content has for marketers especially when good entertainment is mixed with good marketing technique.
As you would expect from someone who has controlled marketing budgets for a number of very accountable organisations his interest is very much based on marketing criteria and not just on 'pretty pictures' (although he likes those too)
We'll be interviewing Mark for a special edition of the blog really soon to see what he really thinks but in the meantime we are delighted to welcome him to The Big Shot and look forward to a long and fruitful association with him.
Oliver Russell | Joint Managing Director
The Big Shot | 10 Fitzroy Square, London, W1T 5HP
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