Barclaycard history of payments

Firstly hats off - well produced, pretty funny and moves along at good pace and narrated by the peerless Brian Blessed.

It's ambitious and it takes the brand into the comedy arena. Not sure if that's a good or a bad thing but the thing is......does it work as either an ad or a piece of entertainment? 

 Is the script sharp enough? Is it really the best way to showcase mobile payments? The Jury is out here. 

 Is it a logical extension of their non-corporate smiley bank manager type waterslides ads (which are very good of course?) Does it tie in with their pretty interesting apps and so on?

Yes it does and so we think we should applaud the brand for taking this approach to what has traditionally been an incredibly dull sector. If only to thank them for not adding to  the horror of Halifax and Nat West ads 

We must point out  that this doesn't mean you should get yourself a nice shiny new BarclayCard and spend spend spend - that's never been a good idea at any time in history!

Posted via email from oliversrussell's posterous