The reinvigoration of content

There is good, bad and most annoyingly of all mediocre work out there but the stuff that gets me most excited is the stuff that brings new life to old content in an interesting way. That journey through the galaxy video still mesmerises me all with the addition of some explanatory text (if you haven't sen it let me know and I'll send you the link)

I really love the Rolling Stones deconstruction piece posted on the Dangerous minds blog - it's like a xmas present come early. Having the opportunity to play producer and isolate Mick's vocal and Bill Wyman's bass is too good.

Now this is content that any brand could sponsor with no fear of a backlash but imagine if this had been adopted by say...Shelter, especially at this time of year.

http://www.dangerousminds.net/comments/deconstructing_gimme_shelter_listen/
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