Three things you associate with great entertainment and yet in the world of branded content often left behind in the rush to integrate brand and content.
Another thing that people often forget is the power of music - the emotion added to a piece when the right music has ben added is amplified sometimes almost unbearably as in this fantastic piece of work for road safety produced by Alexander Films.
Look at the expression on the actors faces, the use of hi motion cameras in an economical yet hugely demonstrative way - the right props in a very spare environment. This is a perfect example of the quality of production showing through. This looks like it didn't cost too much to make but I'm pretty sure it wasn't cheap.
the results are stunning and a well deserved success.
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