The Big Shout

Thursday 17 November 2011

Multi platorm done with style and grace

We love 'Marcel with His Shoes on' here at The Big Shot in all his forms - his films debuting on the internet achieved more than 12 million views on YouTube and its easy to see why - cute claymation, great script, fantastic characterisation. There's also a Marcel app which is very good and now he's releasing a kids book to square the circle.
Its all done with very good taste and shows a really strong route to distribution and to building an audience - but again as I've said so many times - this is all about the quality of the content and the way it is introduced to the audience through clever seeding and promotion.

I'm actually not looking forward to the inevitable Marcel cook book for kids or indeed having to buy the kids Marcel T-shirts but still while it's (ever so slightly) underground I love it


Here's Marcel with His Shoes on 2 for your delectation....


> Oliver Russell | Joint Managing Director >> The Big Shot | 75-77 Margaret Street, London, W1W 8SY
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