Gillette Moves like Jagger

I have a beautiful silver Edwin Jagger razor and when I bought it many years ago I was chuffed that it used Gillette Mach 3 blades. I could enjoy a close shave AND the aesthetics of this beautifully sculpted object.

As time has passed I have seen new Gillette products enter the market. All apparently better and offering smoother shaves than the Mach 3 with more and more features, some even have motors!
I have had mixed feelings.

The true consumer male in me has longed to buy every new piece of kit as it is released, taking advantage of it's improved benefits. Could my skin really become as smooth as a baby's bottom? Is that actually a good thing?

Of course my razor doesn't 'support' the clip on attachments of the newer Gillette razors so adopting would mean leaving my lovely razor behind so despite the urgings of Messrs. Beckham, Federer and Henry I have remained loyal to my Jagger and tell myself "How much better could these new fangled blades really be?"

Then. this morning on opening a new pack of Mach 3 Turbos an innocent looking individually wrapped razor blade popped out. It looked like something from a sci fi movie. It was a monster. 5 blades is it? Strips on the top, micro filter thingies on the bottom and lord knows what else.....

"try the fusion blade"

It said.

I was excited, finally they'd seen that it was necessary to retro fit the newest blades so that the army of shaving aesthetes could enjoy the latest advances in blade technology alongside their M shave and Shiseido hydrating lotion. ( both of which I can't recommend highly enough) without having to buy an ugly razor that makes your bathroom cab look messy.

I clipped in the blade and off I went and I've got to say it's fantastic. So smooth, so close. I was a happy shaver. I was going to buy some TODAY. Drying off I looked again at the packet. It said something like...

"if you enjoyed using this blade then it's time to buy a Fusion Pro Glide razor as the blades usually don't fit your Mach 3. This blade has been specially adapted....."

Brilliant brilliant way to trial a product. I found myself in a quandary.
Form over function?

Beckham over Jagger?

I think not...

Great great work Gillette. I've just been online and found out that Jagger does a Fusion compatible razor so now you get my upgraded custom and so does Jagger.

Form and Function together - it's been a wonderful morning.

> Oliver Russell | Joint Managing Director >> The Big Shot | 75-77 Margaret Street, London, W1W 8SY
>

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