Lord that sounds like one of those awful self reverential 'guides' to social media success usually published by those with none. You know the ones...
"How to make sure you end up top of the Google rankings every time"
Often using the depressing exclamation -
Or our favourite uses of the number 5 (why 5?)....... "5 ways to social media success etc.
It is really starting to wear on us that we are promised success on a daily basis by those who we wouldn't buy a used car from never mind a social media strategy - It's getting so that success in social media is being promoted in the same tired old way as accident claims and debt write offs - the lowest common denominator preying on the fears of their potential clients - Ironic isn't it that the mechanic that is hailed as the ultimate liberator, the greatest weapon in people power media is being represented in this way.
Funnily enough it was all brought to a head last week when I cam across a site from a guy who claimed to be an incredible networker - he could sort you out for networking no problem - his site bristled with testimonials (all framed in those lovely 'clip art' star shapes) from previous customers who were near to fainting in their admiration for his skill. His films on the site features a rather unremarkable chap talking off an auto-cue and speaking of his secret powers of networking and social media activation. Incidentally very tiny research project revealed he had less than 500 followers on Twitter and 270 connections on Linked IN - hardly the position you'd expect from a super network.
Anyway...what does this have to do with the video below - not a lot - but it was a direct result of writing the subject line which just goes to show you can never tell how people will react to your ideas - even when it's you.
http://www.gq-magazine.co.uk/entertainment/articles/2011-06/23/gq-food-angry-birds-coffee-macchiato-1-caramel-singapore 
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