To be or not to be

I don't make a habit of criticising others work. It's unprofessional and often doesn't take into account the reasons why someone had done what theyve done. It may not be the most creative or groundbreaking campaign. It may not show innovative thinking or breakthrough media strategy but it is often effective and shows knowledge of the target audiences response rates to their offering.

However.....

I'm at a loss to understand the reasoning behind the Halifax tv ad with two employees pretending to be DJ's. Yes it's awful to look at and more cringe making to experience than most but it's not that that appalls the most. It's the fact that someone somewhere has given precious work to struggling actors and forced them into such a humiliating position.

I wanted to be an actor when I was a teenager. My mother talked me out of it with the promise of penury and bitter despair. I've never really forgiven her. I've always yearned for the stage and a visit to the theatre leaves me breathless with both excitement and jealousy. And yet watching those poor souls try to make something good out of such a horrible piece makes me think that maybe mum had a point!

Posted via email from oliversrussell's posterous