Our latest campaign for Pringles Xtreme concerns the antics of rock star Xtreme as he is followed around London for the day by a documentary crew who film his antics as he dares us all to unleash our inner xtreme.
Starring Keith Lemon aka Leigh Francis, this was a fantastic film to make. The man is not only very funny and clever he's also incredibly professional and accommodating. It's sometimes hard working with celebrities who have signed contracts to work with brands especially if they are expected to perform. Despite the fact that they have signed contracts and are usually making at least a fair days wage for a fair days work they often give off an air of embarrassment at having 'sold out'. This always tends to show in their work for the brand and is a constant niggle when you're trying to relate to them as a performer and produce a great film. Of course it helps if the content you're making is designed to be as entertaining as possible in the brands name, not simply a succession of brand logos, pack shots and mentions. If you can get the balance right then it adds up to some great content for the audience, a great advert for the brand and even a nice vehicle for the performer. I like to think that we struck that balance in this video. As I write this we have been seeding the video for six days and we are currently sitting on 42 sites with many many thousands of views and a 13% click through rate to the Pringles Xtreme facebook page. When you're making content you can get very jaded having prepared it, shot it and then spent far too much time watching it in the edit. I still find myself laughing after hundreds of views.
Get a basque on. What's up wi' ya! >>>
Starring Keith Lemon aka Leigh Francis, this was a fantastic film to make. The man is not only very funny and clever he's also incredibly professional and accommodating. It's sometimes hard working with celebrities who have signed contracts to work with brands especially if they are expected to perform. Despite the fact that they have signed contracts and are usually making at least a fair days wage for a fair days work they often give off an air of embarrassment at having 'sold out'. This always tends to show in their work for the brand and is a constant niggle when you're trying to relate to them as a performer and produce a great film. Of course it helps if the content you're making is designed to be as entertaining as possible in the brands name, not simply a succession of brand logos, pack shots and mentions. If you can get the balance right then it adds up to some great content for the audience, a great advert for the brand and even a nice vehicle for the performer. I like to think that we struck that balance in this video. As I write this we have been seeding the video for six days and we are currently sitting on 42 sites with many many thousands of views and a 13% click through rate to the Pringles Xtreme facebook page. When you're making content you can get very jaded having prepared it, shot it and then spent far too much time watching it in the edit. I still find myself laughing after hundreds of views.
Get a basque on. What's up wi' ya! >>>
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