Sometimes there is too much brand extension. Too much trying to make too many bucks with no real care for the original product or how the extension works in relation.
This is simple - Moleskine is a fantastic brand with lovely products - i cant wait to get involved in this whole new range. Some of it seems a bit odd but for me as a brand advocate that acts as a further charm.
http://www.moleskine.com/moleskine_world/special_projects/new_collection_aba.php
On top of that - here's a film that's actually art and reflects the brand perfectly.
> Oliver Russell | Joint Managing Director >> The Big Shot | 10 Fitzroy Square, London, W1T 5HP
>>> Email: oliver.russell@thebigshot.co.uk
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