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Newsletter
April 2011 |  | | | | | We’re getting bigger!
We’d like to introduce you to the latest additions to our team. Mark Bainbridge, former marketing director of the British Army, has joined us as non-executive advisor, while two new account managers, Millie Parker and Laura Woods, have also joined the ranks.
We are continuing to take our expertise on tour. Managing Director Oliver Russell’s latest seminar takes him to The APA Digital Breakfast, where he will be addressing the challenge of combining marketing and entertainment in front of the UK's foremost publishing houses.
If you’re interested in us giving your team some free tips of the trade, let us know and we'll arrange one of our lively workshops with video, interactivity and we’ve even been known to throw in a competition to get some lively discussion going… | |  | | |  | Our recent work… MasterCard We've created 'The Big Shot' - but then you knew that! This is another 'Big Shot', the new branded Facebook game we’ve just launched for MasterCard. It's designed to further promote MasterCard's sponsorship of the UEFA Champions League. By fine tuning their tactics, players can challenge each other online to win tickets to the UEFA Champions League Final. It seems to have tapped into the competitive nature of Facebook Football Fans as we’ve had an amazing response since it went live last week! Come and have a go if you think you're good enough here |  | BIG Impact This one passed the 'tingle test'. A brilliant film in support of International Women's Day by We Are Equals to raise awareness of the gap between genders. It proves what we have said again and again - the idea is the thing! Combine a simple but targeted idea with a razor sharp script - throw in some great performances, possibly a famous face or voice and make your impact. Watch it here |  | The Big Shout Spring is Sprung by Mark Bainbridge It’s been a crazy month in communications. It has been conjectured that the laptop is set to become obsolete, Steve Jobs has unveiled the iPad 2 – it’s lighter and thinner and has a camera - hmmm... not quite the version 2.0 features we might have hoped for. Mr Lund has left the COI – I will leave you to read into Andrew Lewin’s view of that one – as they say in the London bus fraternity “all change please”… Continue reading here | THE BIG SHOT, 10 FITZROY SQUARE, LONDON, W1T 5HP +44 (0)20 7874 1570 | | |
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