Customer Experience going backwards

Posted via email from oliversrussell's posterous

At The Big Shot we spend our time evangelising about content as a means for brands to engage with their audiences.

We tell our clients that by treating their audiences well in this area they will see results in positive awareness and ultimately in tangible results whether that be registrations, views or direct sales.

 It's a very powerful form of customer communication and it's great that brands are really embracing this exciting area of marketing.

I am getting rather concerned that while brands are adopting this relatively new area of customer engagement with open arms that some might be falling short of communicating in the same way in other areas of their CRM.