One of the things that is so fascinating about media today is the ability we have to access what we want to consume from which platform but the sad fact is that very little of this 'multi access touch point' mularkey actually produces anything worthy of the gift of technology we've been given - and almost none from the World of Branded content because brands are not really prepared to fund what is a very expensive outing without direct benefit. This will change I have no doubt but for now
- we have to look at the more 'traditional' areas of production such as literature (Stephen Fry's Autobiography app extravaganza for example) Feature films (the extraordinary Matrix comics/hidden videos/board games guerilla stuff) and now TV in the form of the second season of The Walking Dead - the horror survival series based on the very popular and extraordinarily harrowing and excellent graphic novel series.
Stephen Fry's App/biography
The series of back story webisodes released on production company AMC's website just before the release of the second season in a fortnight are great, adding richness to the story. They still have this frisson of hidden content which appeals to fans and the curious. They also aid in spreading the word and the content across the web.
Andrew Lincoln in happier times
I look forward to a time where brands can involve themselves in top quality production without either ruining the editorial with their presence or being marginalised to the point of having bought a very expensive headline sponsorship
The marketing director was sick of not getting the most out of the product placement deal
Oliver Russell | Joint Managing DirectorThe Big Shot | 75-77 Margaret Street, London, W1W 8SY
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