The Sun newspaper is rapidly becoming a viral video expert and one that can take the pastiche out of other successful work and make it its own. 'Their best UK handheld for 40 years' ad worked on loads of levels but kept true to their cheeky image.
Their latest offering - a rip off of the ridiculously successful Old Spice - 'Man you want your man to be' viral is excellent - obvious but delivered in that perfect Sun manner.
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