Video Content FAQ Pt 1

Our first post....

Well I thought we'd start with an explanation of our views on video content in the form of an FAQ.

These are some of the things that we get asked when we first speak to new people about what we do.

I've found it quite interesting talking to clients, other agencies and media owners about branded content over the two years since we opened the Big Shot's doors and it says a lot about the current attitudes to this rather exciting and sometimes bewildering area of marketing today......

WHAT MAKES YOU DIFFERENT FROM ANY OTHER VIDEO PRODUCTION COMPANY

Well firstly we are not a video production company or a viral marketing company. We're an integrated agency who believe that good content sits at the heart of all good marketing campaigns whatever the medium.

As marketers we also believe that its important that content is not just entertaining but that it is produced specifically for online audience behaviour and that it is distributed in a considered way to ensure maximum exposure and engagement.

Effective branded content has to be driven by marketing and so campaigns need KPI's. These should cover exposure, engagement, direct response and ultimately sales.

Having said that if you get too caught up in the marketing techniques you can lose the whole point of the exercise, interesting consumers to stimulate their response

ALLURING CONTENT AND NOTHING ELSE WILL ATTRACT CONSUMERS TO YOUR MESSAGE

But producing decent video is pretty expensive no?

Producing effective video content is not always about that although like any other marketing activity it's a sliding scale. The key is the idea that is then translated and executed correctly for the online and mobile medium.

How many views will I get and how many sites will my video get onto?

Distribution is not always about the number of views or number of sites. It’s about effective communication with that part of the online audience you care about

Distribution should be a consultative process that shouldn’t involve scattergun placement of video anywhere and everywhere.

Pick and choose where the content goes. Every piece will have different needs and different audiences.

THE MORE CARE YOU SPEND IN PLACING CONTENT THE BETTER THE RESPONSE

Why cant I just produce my own video and get a distributor to chuck it out there?

Well of course you can but do be sure that you’re creative and production teams are able to make content specifically for online and mobile consumption.

What does that mean?

Online viewing is not like TV viewing. The consumer has the option and is now used to pausing rewinding, sharing, ripping, commenting on what they are watching. They can of course engage so there are ways of maximising that engagement through your creative and production techniques

Lots more to come....