Content doesnt get much more compelling than this...

I was going to write a piece about how great it was to see a long form piece of content get passed around virally using sharing mechanics that have become primarily used for short form content with little depth
and that is great. But then I watched it......I could write a piece on the sad state of the human condition both evil and ignorant but can I just ask you to watch this....everyone!

> Oliver Russell | Joint Managing Director >

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Print and Interactivity

I recently took part in a round table debate run by the wonderful Philip Smith - head of Brand Republic content for Marketing magazine (available now at all good Soho newsstands). the subject was print and interactivity and I was ever so slightly concerned before I went what with the majority of our work being based around the moving, speaking or gaming media but I needn't have worried. I prepared by looking at print ads, examining different interactive add ons such as QR codes and went in with a view on how print might cope with the interactive demands now put on all media if not by consumers than by the agencies that create such conditions of engagement.

http://bit.ly/omkUj7

As it turned out the conversation almost immediately turned to the concept of engagement regardless of the media and this was great as it confirmed what I believe that unlike the great advertising truism - The medium is NOT the message. I listened to some very interesting viewpoints and case studies from client and agency people alike but it did all boil down to the simple fact that whether you are producing a great press ad or a great piece of editorial content success is based on the quality of the content, the relevance to the person and the credibility of the message - I really think its as simple as that.

By the way just so you know I DID do my homework I found that the best press ads are the ones with simple brilliant creative - didt get a chance to show them in the roundtable...

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> Oliver Russell | Joint Managing Director >> The Big Shot | 75-77 Margaret Street, London, W1W 8SY
>

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Moody, mean and ever so slightly rugged

Just thought we'd pop in a contender of website intro content of the week - www.wolsey.com

makes sense - hit us with a real look at the collection before we even enter the site - really well realised - gives off a definite atmosphere!

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Animating the subject

The dictionary definition of animation is "to bring to life" - this is a wonderful example of how this touching memoir has been turned into an utterly compelling film - the story truly brought to life.

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Autumn Fair International 2011 Sunday

We are proud to be EMAP Official content supplier for the retail Autumn Fair at the NEC in Birmingham, one of the Worlds biggest retail fairs.

Among other things, we have to produce short highlight films of the days events and get them out within hours of filming. That means continual editing throughout the day to take the huge level of footage shot and condense it into a tiny film that is emailed to lots of people to entice them to come to the fair tmrrw.

We have been filming since 8am ( and still going actually) and here is the first film literally hot off our onsite editing suite!

For content production like this we use news cameramen and editors so that we can use that instinct for finding a story in a very busy environment.

That combined with our production director a veteran of hundreds of events and very experienced support team makes this a challenging but rewarding gig for The Little Shot, our dedicated production unit.

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Aston Martin one-77 - PHWOOARR!!

You can come up with all the lovely scripting and creative, mix it with ace production values but there is nothing like watching a video where the subject matter resonates with your love for the product.

Yes its too long over three episodes, yes its self reverential to the point of obsession, yes it offers nothing to the World of film making but that is completely besides the point.

LOOK AT THAT CAR!!!!

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