The Big Shout

Thursday, 22 December 2011

Merry Xmas from Bob - one of The Big Shot's design superstars!

Hailing from Belgrade via some of the most famous art depts across Europe he now does a fine design job for us at The Big Shot. Always original, sometimes controversial, always supplying unusual but yummy confectionery courtesy of Mrs. Bob.

Here is Bob's personal Xmas greeting to you all!!

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Merry Xmas from the Dalston Superstars

This has been a fantastic series - a real lesson in sharp filmmaking totally suited to its home on Vice TV. Nice little brand placements for Iceland in this one too! It's NSFW if that should bother you and if it does you're not very Dalston.


http://www.vice.com/en_uk/dalston-superstars/dalston-superstars-episode-4

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Friday, 16 December 2011

Merry Xmas Allan

IMDb Quotes: Watership Alan (1997 TV episode)
http://www.imdb.com/title/tt0609607/quotes?qt=qt0186349

Alan Partridge: You are a big posh sod with plums in your mouth, and the plums have mutated and they have got beaks. You make pigs smoke. You feed beef burgers to swans. You have big sheds, but nobody's allowed in. And in these sheds you have 20ft high chickens, and these chickens are scared because the don't know why they're so big, and they're going, "Oh why am I so massive?" and they're looking down at all the little chickens and they think they're in an aeroplane because all the other chickens are so small. Do you deny that? No, I think his silence speaks volumes.

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Tuesday, 22 November 2011

Gillette Moves like Jagger

I have a beautiful silver Edwin Jagger razor and when I bought it many years ago I was chuffed that it used Gillette Mach 3 blades. I could enjoy a close shave AND the aesthetics of this beautifully sculpted object.

C_m3_10

As time has passed I have seen new Gillette products enter the market. All apparently better and offering smoother shaves than the Mach 3 with more and more features, some even have motors!
I have had mixed feelings.

Imgres

The true consumer male in me has longed to buy every new piece of kit as it is released, taking advantage of it's improved benefits. Could my skin really become as smooth as a baby's bottom? Is that actually a good thing?

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Of course my razor doesn't 'support' the clip on attachments of the newer Gillette razors so adopting would mean leaving my lovely razor behind so despite the urgings of Messrs. Beckham, Federer and Henry I have remained loyal to my Jagger and tell myself "How much better could these new fangled blades really be?"

Then. this morning on opening a new pack of Mach 3 Turbos an innocent looking individually wrapped razor blade popped out. It looked like something from a sci fi movie. It was a monster. 5 blades is it? Strips on the top, micro filter thingies on the bottom and lord knows what else.....

"try the fusion blade"

It said.


I was excited, finally they'd seen that it was necessary to retro fit the newest blades so that the army of shaving aesthetes could enjoy the latest advances in blade technology alongside their M shave and Shiseido hydrating lotion. ( both of which I can't recommend highly enough) without having to buy an ugly razor that makes your bathroom cab look messy.

I clipped in the blade and off I went and I've got to say it's fantastic. So smooth, so close. I was a happy shaver. I was going to buy some TODAY. Drying off I looked again at the packet. It said something like...

"if you enjoyed using this blade then it's time to buy a Fusion Pro Glide razor as the blades usually don't fit your Mach 3. This blade has been specially adapted....."


Brilliant brilliant way to trial a product. I found myself in a quandary.
Form over function?

Beckham over Jagger?

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I think not...

Great great work Gillette. I've just been online and found out that Jagger does a Fusion compatible razor so now you get my upgraded custom and so does Jagger.

Form and Function together - it's been a wonderful morning.


> Oliver Russell | Joint Managing Director >> The Big Shot | 75-77 Margaret Street, London, W1W 8SY
>

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Monday, 21 November 2011

Jameson - brand gaming yawn

So I looked at the video on YOuTube here...

Well produced, vaguely intriguing so I went to the website here....

http://jameson1780.com

And I started to play....'Yawn'

Idea is interesting, its lovely to look at but its so SLOW to load, the individual games are dull in the extreme. How is this a good reflection of the brand experience?

Must have cost a fortune but I'm guessing it doesn't get many complete plays. Feels like a total waste of time and resources - classic example of brand messaging overwhelming the consumer experience.


> Oliver Russell | Joint Managing Director >

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It's Owl stroking at it's finest

Nothing much to say on this other than it's been a long time coming - to sit alongside the cats. the hamsters, the babies and the goats - here come the OWLS!!!

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Thursday, 17 November 2011

Multi platorm done with style and grace

We love 'Marcel with His Shoes on' here at The Big Shot in all his forms - his films debuting on the internet achieved more than 12 million views on YouTube and its easy to see why - cute claymation, great script, fantastic characterisation. There's also a Marcel app which is very good and now he's releasing a kids book to square the circle.
Its all done with very good taste and shows a really strong route to distribution and to building an audience - but again as I've said so many times - this is all about the quality of the content and the way it is introduced to the audience through clever seeding and promotion.

I'm actually not looking forward to the inevitable Marcel cook book for kids or indeed having to buy the kids Marcel T-shirts but still while it's (ever so slightly) underground I love it


Here's Marcel with His Shoes on 2 for your delectation....


> Oliver Russell | Joint Managing Director >> The Big Shot | 75-77 Margaret Street, London, W1W 8SY
>

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